The reason is really simple: knowing is not doing.
When we know something, our brain files it away as knowledge it has and therefore, does not need to pay any attention to. In other words, it is no longer that interesting. This piece of knowledge or information no longer gets our full attention. And anything that does not get our full attention rarely translates into action and forward movement.
Ever heard a speaker talk about something that you already know about or have heard about? What is your first reaction? "This stuff is boring. I know this stuff already."
But knowing is not doing. Knowing and not doing results in frustration, guilt, and even shame. Doing what we know is the first step to change. It is the first step to success.
Think about all the things that you already know is good for you.
1. Eating right
2. Importance of sleep
3. Benefits of exercise
4. Learning new things
5. Challenging your brain in different ways
6. Minimizing digital addiction
The list is long, but you get my point.
We are probably the most knowledgeable in human history.
We are just not good at doing what we know.
Yes, we all know that knowing is easy in our digital age. But the winner are those who take action with what they know! Doing is hard, but the more we do with what we know, the less hard it gets!
Tell me what do you deeply desire that you find hard to do. I have my stories and you have yours and together we will figure out how to get from here to there.
As always, one small step at a time.